打 開YOUTUBE頻道「DC Toys Collector」，每一個影片都在拆解玩具，甚至動手玩給你看，只見女子用輕柔嗓音，仔細講解玩具的特徵，用一雙塗著精緻指甲彩繪的手將玩具拆解，替 換服飾，好像在跟觀眾一起遊戲。>>其中一個拆解迪士尼公主玩具的影片，甚至累積了1億8千萬次的點閱，十分驚人。
根據YouTube廣告資訊分析公司OpenSlate的數據，「DC Toys Collector」頻道，光是在去年，就從YOUTUBE賺走近500萬美金(約1.5億台幣)，這個頻道唯一做的就是「迪士尼玩具開箱」！
這 樣的點閱量，不只勝過美國流行女歌手泰勒斯，也勝過眾多電影預告、趣味影片。「DC Toys Collector」頻道十分簡單，卻能吸引眾多點閱。有網友說「影片的聲音有種奇異的魔力」，或是稱讚她的美甲，也有人說「我也不知道為什麼，但是我的 孩子可以整天觀看影片而不厭倦」。
The Most Watched YouTuber Made $4.9 Million in 2014 for Unwrapping Toys
01/22/2015 AT 03:10 PM EST
It wasn't flash mobs, sassy kids or impressive dances that ruled YouTube in 2014; it was a pair of hands with perfectly painted fingernails.
YouTube user DC Toy Collector made an estimated $4.9 million off of videos in 2014 according to OpenSlate, a platform that analyzes ad-supported YouTube content.
DC Toy Collector's videos are straightforward. Each clip features the hands of a young woman unwrapping a new toy, along with a soft female voice describing the brightly-colored pieces inside.
So far, no one has been able to identify who the hands and voice belong to, nor who is operating the popular channel. Messages sent to the account go unanswered and research has provided no clear answers, reports Fusion.
Buzzfeed reported that DC Toy Collector could be a 43-year-old Brazilian woman living in Florida, while New York Times contributor Mireille Silcoff believes the creator is a 21-year-old Brazilian woman living in New York named Melissa Lima. But neither of the outlets are certain they have unmasked the famous unboxer.
Whoever she is, one thing is clear – she is flush with YouTube money.
The DC Toy Collector account started in 2012 and has uploaded about a video a day since its creation. The channel is part of a new online video trend known as "unboxing," where users pick one type of product (toys, electronics, clothes, makeup) and exhaustively discuss and showcase new items in their selected niche. Some of these accounts, like DC Toy Collector, have no obvious sponsorships, making their money through ad-supported videos instead.
The cash can add up quickly for DC Toy Collector and other popular accounts that upload daily videos, with each clip amassing hundreds of thousands of views. It's a simple formula that DC Toy Collector capitalized on early with Disney and other kids toys, making die-hard fans out of children and their families who enjoy the woman's soothing voice.
"Beyond the data, I don't really know much about the channel," OpenSlate's Kate Ritchie told PEOPLE. "It's been plaguing me. I don't understand it."
"While most YouTubers are talking to the camera and have become celebrities, she's definitely still under-the-radar in terms of who she actually is," Ritchie continued. "She's super well-known, but no one knows what her face looks like."
OpenSlate reached its $4.9 million figure by looking at the account's subscribers, social media reach and average monthly view count. To watch the rest of YouTube's top earners and get your own ideas on how to make millions online, see the full list here.
YouTube’s 10 most profitable channels of 2014 were, um, not what I expected
There is a handful of YouTube stars making serious bank. Some are the usual celebrities, like Taylor Swift. But, according to analytics startup OpenSlate, which estimates YouTube earnings based on a formula of total monthly views and subscriptions, some of the YouTube rich are not the usual entertainment elite. DC Toys Collector, for instance, snagged an astonishing 154 million views for a first-person perspective video of an anonymous female playing with Disney toys.
We asked Openslate to send us a list of the top
10 earners of 2014 10 earning channels based on subscribers and views. Here they are, in order (figures based on ads served, excludes other paid business and endorsement deals):
1. DisneyCollector BR (Monthly Views: 379,932,270; Estimated Annual Earning: $4,860,207.60)
DisneyCollectorBR is quite possibly the most unusual channel I’ve seen. It’s just videos of women’s hands unboxing and playing with toys.
2. TaylorSwiftVEVO (341711430 views; $4,110,788.52 earnings)
Pop queen Taylor Swift is raking in some serious YouTube dough. “Blank Spaces,” which was released just a month ago, already has over 250 million views.
3. PewDiePie (323,333,040 views; $3,998,530.32 earnings)
Swedish video game commentator PewDiePie has become a Youtube case study. His satirical take on the defunct Flappy Bird game snagged 25 million views.
4. littlebabybum (270,031,260 views; $3,462,340.80 earnings)
The Little Baby Bum channel is a compilation of pastel-colored children’s nursery rhymes. A 54 minute video, starting with Wheels on the Bus, has roughly 250 million views. This is all kinds of fascinating. Kids love watching things over and over (and over) again. It appears that the ownership model of previous generations seriously undercut the amount of money that could be made. As a kid, I’d watch some movies dozens of time. But I always owned the VHS tape, so the company made a fixed amount.
5. emimusic (254,617,170 views; $3,063,044.52 earnings)
Music label giant EMI is riding high off its portfolio of artistic giants. Check out this blast from the past, MC Hammer’s “U Can’t Touch This.”
6. getmovies (225,495,870 views; $2,712,715.32 earnings)
This channel is the home of Russian children’s programming, including Masha and the Bear, a cartoon that follows in the hallowed tradition of a mischievous child and a fuzzy sidekick. An episode about porridge has over 350 million views. Who’da thunk it?
7. movieclipsTRAILERS (218,276,340 views; $2,746,876.80 earnings)
Who doesn’t love a good movie trailer? At 218 million views, very few people, evidently. This channel’s dedication to official trailers gets a whole lot of page views on the hard work of other content producers. The new Star Wars trailer alone snagged 50 million views.
8. SpinninRec (200,102,550 views; $2,516,189.52 earnings)
Have you recently popped a molly, are draped in fur, and are alone near your computer? Then this dance mix channel is for you. The electronic empire hosts music videos of household names, including Martin Garrix’s “Animals” — a video of what is basically people rhythmically licking each other behind breakdancers. It snagged a mere 440 million views.
9. WWE (189,586,350 views; $2,350,169.28 earnings)
Do you wish soap operas had more shirtless actors pile-driving one another? Then you’re probably a fan of WWE. And, judging by the page views, there are a lot of professional wrestling fans. Enjoy their most popular video below — a match of 41 people in Speedos tossing each other around a wrestling ring.
10. stampylonghead (188,905,230 views; $2,373,518.64 earnings)
Stampy is a giggly pixelated avatar that uploads daily Minecraft videos. In Stampy’s most popular video, you can watch the hero eat a virtual cake and thank one of his fans named Boo Boo Chicken. Re-read that last sentence a few times and maybe, by the 1,000th time, it’ll make sense.
To put this all in perspective, the most popular New York Times video of all time, Obama’s 2012 victory speech, got less than 10 million views. I don’t think any established publisher in their right mind could have predicted that toy unboxing and pixelated cakes would earn more than the most venerable news brands. So, it’s clear that YouTube can support content — but it’s much much different than anyone could have anticipated.